Modèles d'affaires
« Qui sont les acteurs culturels ? Une typologie des situations stratégiques dans le champ culturel » (Who are the cultural players? A typology of strategic situations in the cultural and creative field).
Éditions Le Manuscrit (Paris)
The countless actors in the artistic, cultural and creative field are extraordinarily varied, not only by virtue of their offerings (visual arts, music, live performance, media, design, video games, museums, etc.), but also in terms of their size, funding, level of reputation, long term survival…
The “Cultural and Creative Player” (acronym CP; in French, AC for “acteur culturel et créatif”) is a unit acting and offering intermediate or final goods or services. It can be an individual acting in his or her own name (artist, composer, writer, journalist…) or an organization in any legal form (public, private, for-profit or not-for-profit).
The purpose of a general typology is to give both a global vision of a field and a classification of its component units. Seven types of CPs have thus been defined: Institutional, Recognized, Fragile, Independent, Specialist, Financialized and Conglomerate.
The methodology is based on qualitative observations of 193 CPs operating in 20 European countries (including American CPs active there). However, by reasoning in terms of trajectories (i.e. CPs that shift from one type to another), it gives a dynamic vision of the cultural and creative field. (published in January 2025)